Problem: With the car care industry rapidly expanding, the company saw an opportunity to pitch a new product line to Shell. They needed packaging that aligned with Shell’s strict brand guidelines while standing out to consumers in a highly competitive market—and within the constraints of small-format bottles.

Solution: I conceptualized and designed a full packaging solution that balanced brand alignment with visual appeal. To make the product’s purpose immediately clear, she placed a bold green leaf icon front and center—symbolizing cleanliness and instantly catching the eye. Each formula received a complementary color palette to reflect its scent, creating a cohesive yet differentiated line.

Result: While the product line ultimately didn’t go to market, the concept was well received and praised for its clean, effective design. The project showcased my ability to work creatively within brand guidelines and technical constraints—strengthening my skills in packaging design and strategic branding.