Problem: Most Epsom salts on the market are packaged in disposable plastic bags that are difficult to reseal and messy to use—offering a poor user experience and little visual distinction on the shelf.

Solution: I saw an opportunity to reimagine the product from the ground up. I created Sloth Salt, developing a unique brand identity and designing pourable, resealable carton packaging that was both functional and visually striking. Every element—from brand concept and illustrations to packaging design—was crafted by me.

Result: The final product is a standout brand with packaging that solves a real user pain point while capturing attention on the shelf—blending creativity with practical design thinking.