Problem: The company I worked for set out to revamp Kroger’s private-label windshield wash and coolant brand, MotoTech, with the goal of winning their business. Through research and in-store visits, I discovered the product lacked a distinct visual identity and failed to stand out on shelves to compete with the name-brand product they offered.

Solution: I redesigned the packaging to establish a stronger, more cohesive brand presence. Instead of relying on stock assets, I captured and edited custom product imagery, ensuring the visuals were unique, authentic, and aligned with the brand’s tone and purpose.

Result: Although the product did not move to production due to business decisions, the new packaging design was praised for its strong shelf impact and clear brand identity. This project highlighted my ability to elevate a brand through thoughtful strategy, creative execution, and hands-on design.