Problem: O’Reilly Auto Parts wanted to develop private-label packaging concepts to compete directly with name-brand products on their own store shelves. They needed a bold, appealing design to stand out in a saturated market.

Solution: I created a set of eye-catching packaging concepts that balanced strong shelf presence with brand alignment—positioning the product to hold its own alongside well-known competitors.

Result: While the product didn’t proceed to production due to internal business decisions, the packaging designs were highly sought after and well received. The project highlighted my ability to design competitive, retail-ready packaging that elevates private-label brands.